I already did it once, and the client decided they wanted to go in a different direction. Okay, fine. The problem is, the new direction I'm supposed to go in isn't clear. It's one of those, they'll know what they want when they see it kind of things. I hate it. I have no inspiration and I feel defeated.
Creativity doesn't happen on demand. I need inspiration. I need something to start from. A concept, a color, a word. Something solid. Not something wishy-washy like we want to show a team approach, but this will go in 7 different markets, so they have to be targeted individually. It's so contradicting and I'm struggling.
I need a breath of creativity to come my way. I want to finish this so I can get on with my weekend. I hate having to work on a weekend. Maybe that's my block.
My goal is to just finish something. Even if it's not my best work. I can't be expected to create greatness from nothing right?
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